Two Prominent Examples For Good/Bad Communication

As we’re looking at examples for good and bad communication of big companies I’d like to introduce my best and worst examples to you:

Google – The modern communicator

Obviously one of the real big names of internet companies gives us a perfect sample for good communication. Especially the way Google gets in contact with their customers is representative for modern information distribution. Not only do they use their own platform to inform users about new functions and the latest updates, but also other social networks and messaging services even provided by their “rivals”. Twitter, Facebook and friends are used efficiently to reach possible customers.  Just visit Google’s Twitter account followed by more than 8 million people where they constantly publish recent updates, fixes and offers (https://twitter.com/google). Of course an approximate amount of 200m visitors of Google’s search engine every day doubtlessly helps.

Nokia – failed to leave the sinking ship

It’s all about the latest technology nowadays, isn’t it? Smartphones, social media, permanent connection to the internet, when and wherever you are, are just some points to mention. If you fail to take the step to the age of internet you might end up isolated which is apparently highly unfortunate for communication between company and customers. A famous example for this is Nokia. The former producer of almost unbreakable phones missed the point when classy design wasn’t enough anymore. As a result the public attention moved on to more innovative products, away from Nokia. Since communication needs at least two participants this was a huge disadvantage. Now they’re back, struggling to give mobile phone users what they really want. To do so interaction with customers is essential. Nokia reacts in form of massive advertising as well as local events and information provided by shops and retailers. And it seems to work out for them.