Share a Coke with...

Hey it is me again,

Today in class we talked about marketing campaigns in general. Now our task is to find a specific 

campaign and to write about it. 

Last time I published something about the "Coca-Cola Company" and a few sentences about one of their campaign which is called "Share a Coke". Maybe you guys went to a supermarket once, grabbed a coke out of the shelf and were confused about the name on the bottle. 

That is actually the " Share a Coke" campaign which was launched in Australia in 2012 and became famous in 32 countries over the following years.

The first given name is a part of our identity, we react when someone calls us and when we read our name somewhere. Coca Cola realized this fact and made a campaign out of it which still is a great success.The company replaced its ironic branding with 150 most popular names and terms in different countries - such as "dad" or "super girl". 

The consumers can create personalized bottles which they can share with their friends - not only in real life but also on different social media websites such as Twitter or Facebook. The cooperate group want to show the closeness to the consumer by printing their names on the different kind of Coca Cola bottles. So consumers can identify themselves with the brand and their way of thinking. 

With this campaign the "Coca-Cola Company" accomplished a buzz around the product by thousand of people engaging with, sharing their products online or tweeting their excitement when they find a bottle with the name of a friend on it. 

See you Lara