In Business class this week we study communication.
Why
communication very important for run business because in business if company
who have effective communication they will
be able to live in the market longer than the other. Let’s me give you an example.
McDonald’s company has very good internal
communications team that deals with communications to all of their staff. A
number of different communication channels are used, such as the internet and
video conference
weekly for staff to stay
connected. And Externally they run a number of different advertising campaigns
throughout the year to ensure our customers are aware of the great products on
offer . They also have a media team who deal with all press enquires.
In contrast, the British Petroleum (BP) came face to
face with a crisis on 20 April 2010 when an explosion in the Deepwater Horizon
oil drilling rig caused a huge oil spillage in the Gulf of Mexico. The present
case study aims to describe BP's serious communication mistakes with its
stakeholders managing a serious hit to BP's reputation.
BP has tried to block information about
the oil flow rate, muzzled its employees, harassed photographers and members of
the press, and manipulated the flow of information by claiming proprietary
rights over footage of the oil gushing into the Gulf.
BP’s only concerns in the wake of this disaster should be providing for
the families of the workers who were killed, plugging the ongoing calamity on
the sea floor, and protecting the ecosystems of the Gulf which support the
livelihoods of its residents – the humans, birds and marine life that will
continue to bear the brunt of the impact of this disaster.
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