Apple has been the winner for five consecutive years by the sample of top marketers. But what’s their way of being so successful all the time? You guys might think that’s a very complicated question but you want to hear the truth? – It’s not! To answer this question in one sentence, the first things which are coming to my mind are trying to be everybody’s friend which means to show empathy to customers, to offer them a memorable and blithe service, in simple words: to make them feeling welcome and understood. The second point depends on having an excellent working atmosphere (good communication between employees, building the awareness of being ’one big team’ and making your workplace to your passion. The last step: Focussing on recent tasks to do a great job. At this point, I’m pretty sure that those three important rules or better known as ’Ways of success ’, the rules you have to master to be able to knock out your competition, are the most important keys  to run a great and remarkable business.

Therefore I would like to compare Apple with other companies, which are running successfully, but not without including bad business ethics: McDonald's. Primarily I would like to refer on McDonald's second name known as the special 'McDonald's Legislation'. In 1972, the company's founder, Ray Kroc, got an uncredible legislation by making a rare donation of $250,000 to Nixon's reelection campaign. The legislation includes e.g. teenage employees getting 20 percent less paid than federal minimum wages. Another spectacular aspect is shown by a great amount of headlines with bad comments and reputations, alleging that McDonald's is exploiting children and workers, destroying the Amazon rain forest, serving unhealthy but also high dangerously food, ignoring animal cruelty and promoting Third World poverty. Of course, running a successful and popular business is what every human being, who wants to be involved in business or run his own company, is dreaming of but what I would have to think of and hopefully you guys too, if I could be so cruel and ignore important ethics like those just to be successful?

So please go into yourself and think about this carefully, what kind of human you really are and want to be and how you could let down bad companies like McDonalds'.

Thank you guys.

Janine