ORPHEA Billboard Fly Trap

This campaign was chosen like one of the most innovative campaigns in 2013. The campaign was made by the leader in digital an interactive communication, by the 3th largest communications group worldwide called  Publicis Group.

Orphea is Italian company what produce and sales product against bugs. In the past the advertising for this products focused on the nostalgia. Now is the message different. They relies on the emotions their customers they hat bugs and used a extremely unique technique to transport there message.

They rented a billboard in Milan and created a sticky surface with glue in the shape of a spray. In the first days on the billboard was just the image on the Orphea spray can, but the weather turned warmer and as time passed more and more insects stuck to the bilboard.

Over time the bugs created a big insect trap. Are you shocked? It was a very unusual way to become in the center of attention.