The future of magazine ads Motorola Moto X

The marketing business is really competitive, thousands of products seeking consumer’s attention and trying to lure them into purchasing their product. There are a lot marketing campaigns, online, magazines, billboards, social media, TV, etc. getting the customers attention on establish media like a magazine may not be as easy as it used to be, mainly because we got used to having ads on the magazines, we usually just flip the page and keep on reading the article we were interested in.

There is one company that is looking to redefine what magazine printed advertisement could be in the future, this company is the cell phone manufacturer Motorola, and they created a very simple but cleaver marketing campaign for New York and Chicago on the print edition of Wire magazine. Motorola is trying to push their new smartphone the Moto X which is colour customizable and they have a large variety of colours and patterns to choose from.

The add itself is a mix of traditional magazine ad with a twist they build a multi-layer polycarbonate page with LED lights to show you the reader a few of the many options available for the Moto X, by simple pushing a button at the bottom of the page the phone change to the desired colour. This creates a WOW effect and encourages people to show the magazine to their friends.

The campaign hasn’t been out for too long, it came out on the Wire magazine issue of January 2014, but it got that WOW effect expected by Motorola on the cities that were advertise, although it’s not a massive or worldwide marketing campaign it did fairly well on those markets, and proved that ingenuity can give new life to older marketing formats.