Adidas - We are, what we wear!

Adidas – We are, what we wear!

GENERAL INFORMATION ABOUT ADIDAS

Adidas is a German multinational corporation with the thematic priority of designing and manufacturing sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. Founded in 1949 by Adolf Dassler, it is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth, Adidas Golf and TaylorMade), Rockporth and 9.1% of the German football club FC Bayern Munich. Besides plimsolls, Adidas also produces other products such as bags, shirts, watches, eyewear and other sports- and clothing-related assets. Adidas is the commanding sportswear manufacturer in Germany and Europe and even the second biggest sportswear manufacturer in the world, after Nike. The corporation is under the government of a governing body consisting of 4 people: the chief executive Herbert Hainer, the chief executive officer Erich Stamminger, the chief financial officer Robin J. Stalker and the chairman Glenn Bennett.

CORPORATE SOCIAL RESPONSIBILITY WITHIN ADIDAS

PEOPLE:

The employment standards of Adidas forbid, according to the ILO-convention 138, the employment of minors under the age of 15 or the employment of children required to attend school.     --

The 'SMS for workers' project, launched at the end of 2012, was expanded and introduced to a total of five facilities in Indonesia and one in Vietnam, covering almost 35.000 factory workers. The initiative, which takes advantage of the fact that the vast majority of factory workers in Indonesia have mobile phones, allows factory workers to send a simple SMS to the factory management, if they are concerned, that their human rights are being compromised or simply to ask for clarification.

More than 1.000 local community projects were supported financially or through employee volunteering globally.

PRODUCT:

The target of using 15% Better Cotton by 2013 was overachieved as in 2013 the Adidas Group sourced more
than 23% of all cotton as Better Cotton. The Adidas Group has committed to source 100% of cotton across all
product categories in all its brands as ‘sustainable cotton’, by 2018.

 Water is a key area of focus for the company. The product offer integrating DryDye fabric has steadily

 increased, reaching two million yards of DryDye fabric produced by the end of 2013 and saving 

 50 million litres of water. This game-changing technology will be further rolled out across product ranges. 

PLANET:

New heel counters made out of recycled material will be inserted into 110 million pairs of shoes every  year. This will allow 1.500 tonnes of polystyrene waste to be diverted from landfills and energy consumption was successfully reduced at supplier level, thanks to Energy Management trainings.

 

PARTNERSHIP:

Adidas is the official Sponsor, Licensee and Outfitter of the 2014 FIFA World Cup Brazil. In a spirit of 

transparency, as has been done since the 2006 FIFA World Cup Germany, the list of factories 

manufacturing products for the event has been published.

SOURCES USED:

-www.wikipedia.org/wiki/Adidas , www.google.com/Corporate Social Responsibility within Adidas