The Perfect 4P Mix

The Perfect 4P Mix

           Thanks to competitive prices, an amazing distribution network, a huge range of products and awesome promotion!!  Budweiser is one of the most important and recognized beer brands in the world. 

They achieve what they want and in this case they have 34% control of domestic beer sales in US

What is different in their Ads?

        Budweiser has always sponsored different sports. One important point is obviously the beer is for adults!! but this brand never forgets The Family.

I think this brand is one of the few beer brands whose ads are family oriented all their ads included animals, all the family enjoy it!

Budweiser always surprises us with innovative advertising which reminds in our memories...

     

One of the most successful campaigns was 

                                                       #BestBuds #SuperBowl2015

Budweiser’s #BestBuds campaign was the standout campaign of 2015 sponsors of the Super Bowl. This brand mixed idyllic pictures of America country with a little melodrama which involves a cute Labrador puppy and beautiful horse.

#BestBuds has more than 30 million views and ranking at #1 with 1,907,288 shares on Facebook and Twitter.

"TOMS" -Amy-

Most of you guys know TOMS but did someone ever talked about their amazing Marketing Campaigns?

The TOMS Story

  In 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes while he was traveling in Argentina. He wanted to help them, so he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child. One for One.^. The simple idea has evolved into a powerful business model that helps health, education and economic opportunity for children and their communities around the world.

I’d like to introduce successful marketing campaigns of TOMS.

1. Create Your Own

 They provide a chance to design your own shoes through their website, Facebook. You just need to message with your design, size and send cash. ($40 per pair of shoes.) You can get your own shoes which make you feel special.

2.    Campaign with Instagram

 Each year, TOMS encourages people to go barefoot for all or part of one day in an effort to increase awareness about the need for shoes. In 2015, they had unique campaign with Instagram. It was just one day which is to post a photo of your barefoot on your Instagram with the hashtag #withoutshoes, and TOMS. They wanted to give everyone an opportunity to “do something good without having to buy.” The implicit message is that the company wants a lot of people to raise awareness for children's health and education.

By doing this, most of people would know that company is called moral enterprise with buying shoes. Also, the important thing is that people can participate in donating by buying shoes they want.


Why are you hesitating?

           Have a break , Read this article

HI, there :-)

Recently I've been busy and sometimes I need some snacks to move my body.

At that time, I always have a Kit Kat

By the way...

Do you know what Kit Kat is ?

Yes, This is Kit Kat

AND

I'm pretty sure that almost everybody have eaten this snack when you're child or even now.

Today I'm going to introduce a little bit about Kit Kat unique marketing

Let's start!

Kit Kat is launched by Nestle, which is one of the biggest food company in the world, in 1938

As you already know, nowadays Kit Kat is really famous chocolate snack

You can see this snack in every supermarket or convenient store

and

The price of this isn't so expensive

so

you can get this one easily :-)

Actually, these elements are the keys to success of marketing

Nestle focuses on the convenient place where consumers can buy every time and every day

BUT

Do you know Nestle send to Kit Kat to the space in 2012?

And

This event is called "Moment Marketing"

This is the one of big event for Nestle 

also 

They understood how digital tools are useful to share an Idea

IN 2012...

Felix Baumgartner , who is an Australian daredevil, planned to do skydiving from 

THE STRATOSPHERE(which is more than 20 miles above the surface of the earth)

but He had to put off the date of skydiving because of the bad weather several times

At that time 

Kit Kat decided to offer him some moral support with a humorous Facebook post :

"It could be long wait Felix... have a break, have a Kit Kat "

Then

"The post was an instant viral success and we didn't want it to stop there"

said Nestle.

After all

Kit Kat attached a GoPro and a weather balloon was sent to the space by Nestle

while Felix was waiting the good weather

The footage was uploaded on Youtube and it quickly spread across Facebook and Twitter

with the hashtag

  #BreakFromGravity

As a result...

Facebook: more than 6.5 million views 

Twitter: 10 million impressions

Do you think This marketing is cool?:D

That's all for today, Thank you mates:-)

“JUST DO IT”

Have you heard this slogan?

I have heard in Japan since I was 10 years old and I liked the sound. Just do it is sounds cool isn’t it.

Today I’m going to talk about the “Just do it” campaign. “Just do it” is a slogan that NIKE has made to advertise their product and encourage us to beyond the limits.

They put this sentence on T-shirts, towels and so on. 

This campaign has started in 1988. At the advertising meeting, Dan Wieden who is the founder of Wieden+Kennedy agency suggest using it. As a result, their share of the North American domestic sport-shoe business has increased enormously from 18% to 43%.Worldwide sales have boosted from $877 million to $9.2 billion in 10 years. In this advertisement, variety of professional athletes such as Roger Federer who is my favorite player, Rafael Nadal and some other professional stars have appeared in commercial advertisement. I like this way to advertise because audiences can enjoy the commercial which a lot of superstars from each major sports appear. And this is one of the biggest reason why "Just do it" campaign succeeded I guess. 

If there is someone who can't decide to do something, just do it!!

See you later.

Business Strategy of BILCOM's "Breath Mints"

BILCOM is one of Japanese firms which has supplied breath mints products called "FRISK" since 10 years ago. Their campaign to enhance their customers awareness was quite unique, which they gifted just one customer such fresh experiences. After the candidates tweeted "FRISK" on Twitter, the only person was selected from them.

The experiences were following.

1. Give a lift by limousine to prizewinner's office or destination

2.Give unlimited bottles of champagne in limousine 

3.Give live music by a violinist in limousine

This is just such amazing experiences, isn't this??

Consumers need stories!!

Background

 I'd like to introduce about 2 major multi-national coke companies’ campaigns, Coca-Cola and Pepsi co. The chart below shows that how many percentages they accounted for in Coke market in 2011. Don't be surprised. Amazingly 7 of 10 cokes in the world were Coca- Cola and Pepsi co in 2011.  

What did make the advertisements unique?

 The source that I found this advertisement was social media. The video was talking about top 10 funniest advertisements in the world. Some people criticized this advertisement for aggressive marketing, but for the others, they are really impressed at this kind of new approach to the customers. 

Anyway, among those advertisements, I was really blown away by one Pepsi advertisement. It intrigues me to look for their relationships, and I did it, indeed. As a result of finding more advertisements of them, I found not boring advertisements, but stories. In my opinion, this aspect differentiates their campaigns from any other companies. These TV commercials directly shows their relationship as competitors. Let's have a look.

As you know, both companies are each company’s major competitor, so they can’t help concerning each other’s marketing strategy, especially on their TV commercials. Luckily, to the customers like me we can enjoy and have a lot of fun through it. 

Comments

I would like to introduce the comments after seeing theses advertisements, as well. Carlos Aguilar said "Super funny!!! Love these marketing campaigns! Consumers love a little bit of drama. Which also induces word of mouth and strengths loyalty!" , and Man Leo said " I like both Coca and Pepsi."

I am looking forward to finding more this kind of advertisements.

What is the seacret of the Nivea cream?

What is the most famous and popular cosmetic cream in the world?


Nivea is a German international skin care company. The company was launched in 1882, and now one of the world's most modern research centres for innovative and high-quality cosmetic products.

As you may know, the trademark "Nivea" become famous around the world after World War II. Nivea comes from the Latin word, meaning 'snow-white'.

In Japan, the Nivea cream has become famous recently. We could see this blue can at every pharmacy stores in Japan. They said the ingredients of this cream are same as an expensive one which celebrities use such as models, Hollywood stars and singers.  

Do you know how the Nivea market the cream and other products? What was their unique or unusual campaigns?


Surprisingly, their promotion has started since 1980s. At first, they distributed free samples with fashion magazines. Later on, the company used other tools; radio, TV, media advertisements.

Here is the good examples for their unique campaigns.

1. Nivea for men
They produced a specific cosmetic product for men, NIVEA FOR MEN. The company analyzed that not only men but also women are important target for this product. Because they sometimes purchase male products for their partners, husbands and sons. The sales rates are still stable since the launch of this male cream.

2. Nivea combination with apps
The smartphone is now necessary device for our lives. The company created a unique kids app using an advert to protect kids from sun. The paper-based adverts is enable you to check to dictate an area outside of which the child cannot stay. Because of this app, a lot of parents feel they are being helped a lot. It was the greatest campaign from the Brazilian advertising agency FCB. This campaign received awards. 
 

I think this unique marketing catch multi generations customers. To be honest, I have not tried the Nivea cosmetic products. Maybe, should I try those ones since I have lived in New Zealand? What do you think, Kaplan students?

Marketing campaign " Open Happiness "

Marketing campaign

Coca-Cola " Open Happiness "

   

Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign It was developed by either the McCann-Erickson or the Wieden + Kennedy creative agency

1- Music plays a central role in the campaign. The first Open Happiness song was initially featured in a television commercial for the American market.

2-  Advertisement on TV

3- Photo 

4-  Billboard 

5- Social

Initial sales figures suggest the shift has paid off. Data from IRI shows that total Coca-Cola value sales across its variants were up in the UK by 1.46% year on year to £480.3m for the 20 weeks to 18 July (the period during which the strategy has been in place). Meanwhile, main rival Pepsi saw total sales drop 8.4% to £161.7m.

It was successful.

I think it was a powerful global campaign and nobody never seen any things about this campaign.    

LG's Amazing Marketing

LG Ultra high-definition TV screen

It was marketing for 'LG Ultra High-Definition TV Screen' with a prank during the job interview in Chile.

To promote just how life-like images appear on the company’s 82-inch ‘Ultra HD’ TV, LG created a fake office in which one of its screen was positioned to look like a window on the wall.  

The interview process seems totally normal. But the city of landscape starts to change, the blue sky turns black, a meteor emerges from the clouds and suddenly the city explodes and had an earthquake by the conflict with meteor. In addition, they installed real sound and blackout to more reality prank. It made interviewees freaks out, panicking and screaming as they see what they think is their city being destroyed. 

- Successful

This advertisement was successful, because this video has more than 100,000,000 views since it was uploaded in 'YOUTUBE'. 

And in the survey after this advertisement, this TV was sold by people who were attracted by this advertisement.

Most people said, this ad is really freshly and creativity they had never seen before. That reason this video get award for video of the year in 2013.

Here is Video which get award for video of the year in 2013 and hit the 100,000,000 views in 'YouTube'.

Strategy of TOTO's washlets

Home work (Mitsuo Sugawara) Aug 16, 2015

According to Longman Dictionary of Contemporary English, marketing is defined as the following:

"the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this."

Advertising has various types of meaning. The essential one of them is how to create awareness for a new product, which have never existed till then and consumers don't know how fantastic it is.

TOTO's washlets, nowadays,  have approximately 70% market share in Japan since then they released washlets for the first time in 1982.

Their successful depends on TOTO's excellent strategy.

It was the TV commercial, "Even your buttocks want to be washed", which was nationally televised at the prime time in which many Japanese were having dinner.

https://www.youtube.com/watch?v=3tJlfj6C0sA

Unfortunately, above You tube is Japanese only, but the concept is that we can't clean these stain in wrinkles so we should use water to clean up. In addition our buttocks need to be washed. Actress rubbed blue cream in her hand and tried to wipe off the cream but she couldn't do it.

It was sensationally argued among Japanese, but many consumers gained awareness the concept.

Since then, the end users who bought and used it realized the value and can’t do without it. In addition, washlets spread via word-of-mouth. It had been slow to catch on in the new market, but it was steady.

TOTO has been adapting the unique marketing strategy according to the foreign country. Take China, for example, TOTO adapted the penetration marketing to the richest Chinese. They promoted it to the five-star hotel in China. The guest who stayed in such hotel could use and know its comfort. TOTO, now, has established its bland in Chine as a number one sanitaryware company.

TOTO's sales amount now has been increasing steadily and they has been developing new technology, for example, flushing innovation, by which only one gallon (3.785 litter) can flush the waste.

http://www8.gsb.columbia.edu/rtfiles/japan/TOTO%2004172014.For%20posting.pdf

References:

 (1)  Introducing washlets to the USA

 (2) TOTO's FY2014?2017 Mid-term Management Plan

 (3) Akbar Adhiutama, Seiichi Yoshikubo, "Diffusion of Electronic Bidet Toilet in Japan" Management of Technology Program, Shibaura Institute of Technology, Japan

Game of Thrones

Most of you guys know Game of Thrones but did someone ever talked about their amazing Marketing Campaigns?

First of all, how do you make people aware of a new series and how do you make it unique and rememberable? HBO exactly knew how to do this & here are some examples of how to do this properly.

-Season 1- 

Game of Thrones was published in winter properly to their first season ' Winter Is Coming '.
Suddenly New York City was covered with posters of Ned Stark sitting on an iron throne.
Besides that  the San Diego Comic-Con gave people the chance to take a ride of an iron thrones just like the one of  Ned Stark.

And to prove, that HBO knows the major cities and the one they are headquartered in, they rolled out Game of Thrones themed food trucks.
HBO smartly tapped into people’s willingness to wait in long lines for something cool, unique, and canonically accurate.

-Season 2- 

To promote their second Season they realized  the appeal of free, in-world goodies and HBO got even more dared.  Calling upon a celebrity, they got NY Ink star Ami James to ink the various house symbols on fans who waited in line from as early as 2 a.m.

-Season 3- 

Honestly the Season 3 promotion was a bit disappointing at first, I mean, there is nothing special about a dragon's shadow across the wall. In comparison to the eye-catching posters of the past few years.

 Turns out it's not . Because suddenly, there were dragons flying over the New York Times. 

And if that wasn't  enough, the dragon started to fly all around  over LA. 

When their offline marketing is already that strong, their online marketing has to keep up with this.

 From quotes to animated photos over to teasers. Game of Thrones knows how to entertain their fans and to keep them curious! 

I don't need to see any proves, if that wasn't successful, then I don't know what would be. 

Hands down, HBO and Game of Thrones are doing a pretty good job, they are definitely not lazy and they would do anything to keep their fans entertained and the series attractive!

Lay's

Do Us A Flavor

Do you ever have the experience that you want to buy potato chips but there is not a favor you like?Don’t worry about this!
This year Lay’s challenging consumers to create new Lay's potato-chip flavors for the chance to win $1 million or 1 percent of the winning chip flavor's net sales.You can see the advertisement on national and regional television spots,national print adversting,on-pack message and 40,000 in-store displays.The campaign generated close to 4 million flavor ideas through a Facebook app and SMS. After more than 1 million consumers voted via Facebook, Twitter or text.

There are the flavor finalists.

There are four important factors that make the marketing campaign successful.

First of all,the contest makes it interactive.Customers can also join to make decision which types of product they want.And the four contestants will use their social media circles to spread the world.

Secondly,the contest encourage trial.And trial increae sales.At least one of the flavor creat disscution and word of mouth.

Next one is by encouraging comments,the company can know both good and bad about the flavor.

Final one is the campaign connect online social media and traditional media like print,TV and radio to make a full advertisement.

Are You happy with yourself ?

Dear women,

The following post appeals to all of you :

No matter who you are, where you come from, how old you are or which size you wear.. 

YOU ARE BEAUTIFUL !

• That is the main message of Dove’s marketing campaign from April 2013

Seven women were asked to describe their looks. A man behind a cloth listened to them and asked them certain questions about their eyes, their hair, their mouths.. 

This men was Gil Zamora, a Forensic Artist and he drew them without seeing their faces before, just with the information they gave to him.

All women focused on their negative aspects in their face; like a imperfect chin or crinkles.

After Zamora had his first sketch from each women, they left without seeing the picture.

Before the women had to describe themselves, they should get friendly with an other person.

Now, this person entered the room, took a seat and Zamora asked them the same questions, but now they should not describe themselves but the woman they talked to before..

The result is amazing..

In a light gallery, all pictures were pointed at the women who had to describe themselves before.

They had the direct comparison with their own description and the way other people see them.

„I look more happy in the second picture.“ 

„ I look much younger and brighter in the second one.“

„I should be more grateful with my natural beauty.“ 

The women were impressed about by the huge differences between these two pictures and they are all more beautiful than they thought..

Dove created a short movie about this experiment and established it on an own website.

Within three days the videos had over 2.5 million clicks.

Now, two years later it has almost 6 million clicks.

So, you can see, the „real beauty campaign“ was very successful and helped „Dove“ to propagate their name.

Why I think it is successful ?

Short : Because it is authentic. In this video you do not see the thin, perfect looking, young models you normally see in other commercials.

You see real women like you and me.

Dove caught the most sensitive nerve every woman deals with.. No one is hundert per cent happy with their body.

But they should ! 

You are beautiful..  more than you might think !

But see for yourself..