Marketing campaign " Open Happiness "

Marketing campaign

Coca-Cola " Open Happiness "

   

Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign It was developed by either the McCann-Erickson or the Wieden + Kennedy creative agency

1- Music plays a central role in the campaign. The first Open Happiness song was initially featured in a television commercial for the American market.

2-  Advertisement on TV

3- Photo 

4-  Billboard 

5- Social

Initial sales figures suggest the shift has paid off. Data from IRI shows that total Coca-Cola value sales across its variants were up in the UK by 1.46% year on year to £480.3m for the 20 weeks to 18 July (the period during which the strategy has been in place). Meanwhile, main rival Pepsi saw total sales drop 8.4% to £161.7m.

It was successful.

I think it was a powerful global campaign and nobody never seen any things about this campaign.