Business Strategy of BILCOM's "Breath Mints"

BILCOM is one of Japanese firms which has supplied breath mints products called "FRISK" since 10 years ago. Their campaign to enhance their customers awareness was quite unique, which they gifted just one customer such fresh experiences. After the candidates tweeted "FRISK" on Twitter, the only person was selected from them.

The experiences were following.

1. Give a lift by limousine to prizewinner's office or destination

2.Give unlimited bottles of champagne in limousine 

3.Give live music by a violinist in limousine

This is just such amazing experiences, isn't this??