Lay's

Do Us A Flavor

Do you ever have the experience that you want to buy potato chips but there is not a favor you like?Don’t worry about this!
This year Lay’s challenging consumers to create new Lay's potato-chip flavors for the chance to win $1 million or 1 percent of the winning chip flavor's net sales.You can see the advertisement on national and regional television spots,national print adversting,on-pack message and 40,000 in-store displays.The campaign generated close to 4 million flavor ideas through a Facebook app and SMS. After more than 1 million consumers voted via Facebook, Twitter or text.

There are the flavor finalists.

There are four important factors that make the marketing campaign successful.

First of all,the contest makes it interactive.Customers can also join to make decision which types of product they want.And the four contestants will use their social media circles to spread the world.

Secondly,the contest encourage trial.And trial increae sales.At least one of the flavor creat disscution and word of mouth.

Next one is by encouraging comments,the company can know both good and bad about the flavor.

Final one is the campaign connect online social media and traditional media like print,TV and radio to make a full advertisement.