Evian® Natural is a famous brand of Mineral Water with a unique mineral balance. In 1878, the French Medical Academy officially recognized evian® Natural Mineral Water’s favorable effects on human health. “You can enjoy its naturally pure and refreshing taste anywhere, any time.”

They got an excellent idea for marketing. Rémi Babinet, BETC’s chairman and global creative director said "The babies are an essential part of Evian’s culture and history”. They wanted and special and new campaign, They thought in a commercial on TV in a dozen countries including France, Belgium, Switzerland, Germany, the U.K., and the U.S., “we thought it would be fun to let the babies meet their adult selves, and figured a reflection in a mirror would be the perfect way to do this. The encounter becomes a symbol for the vision of youth that Evian represents: a positive attitude and an open mind, even when it comes to the unexpected."  Also, they developed a free "Baby & Me" app for Facebook, Android, and iPhone that uses advanced facial recognition software to reveal the user’s baby face.

"Baby & Me" is the latest installment in Evian’s "Live Young" creative strategy, which has ranged from "Waterbabies," BETC’s first TV work for the brand, featuring an Esther Williams-inspired baby water ballet, to the 2008 spot "Rollerbabies," which, according to the Guinness Book of Records, became the most viewed online ad ever with almost 250 million views. It was a big hit on social media!! The campaign allowed people to meet their 'inner baby' increasing campaign engagement. Sales volume and market share rose in all markets, with improved brand metrics and 130 million views globally.

"Baby & Me"

More information: www.evian.com