Happiness

  Hello everybody. How’s it going? Today I would like to show an interesting marketing campaign which has been done by Coca-Cola. This is one of the greatest campaign of “Roll Out Happiness” campaign. The company is looking to make everyday life a little less gray with a new video.

  

  The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by. In front of the Coca-Cola machine is a sign that says, “To open happiness, take off your shoes.” Once visitors take off their shoes, free bottles of Coca-Cola begin to pop out of the machine, attracting more attention. As the video zooms out, it becomes clear that the grassy area is shaped like a Coke bottle.

  The video is simple and looks fun, and it tells a visual story of happy summer memories like a picnics, outdoors etc… Using the word “grey” in different languages makes the video international.

  As you see people who experience the event, there is happiness, and everybody smiles. “Where Will Happiness Strike?” it is a surprising element of the campaign as everybody could experience it! It also makes the viewer think “I wish I was there”

Cheers

Takanori Otake