APPLE WATCH

Apple watch ,,personal campaign"

Watch is the most personal device what people wearing and what we ever created said CEO Tim Cook .What he didn t say was that it is also the premminent platform for behaivour disgn. Apple knows very well users for their items  {iphon,mac,and other }  the  time  when all users and journalist waited  release of new iphon 6 , Tim Cook  in the end of presentation surprised all with new Apple watch …

You can do almost anything from your wrist with the new Apple Watch.

What slogan apple used:

- Our most personal device yet. describes how much personal the Apple Watch was (in late 2014)

- There’s an Apple Watch for everyone." was a slogan that promoted the three types of Apple Watch  Apple Watch   - Sport, and Apple Watch Edition in late 2014.

- Innovation in every interaction." was used in late 2014 to promote the Apple Watch technology.

- All watches tell time. This one helps you make the most of it." was used in late 2014 to tell about the Apple               watches features

- Start a whole new kind of conversation." described the Apple Watch's Messages app

- Live a better day" advertised the Apple Watch's health features

The company clearly thinks it has a market winning product however, and Apple's Kevin Lynch demonstrated a host of the launch apps on-stage during the show. These included a look at the Glances feature, which enables wearers to read full notifications on their wrist, as well as jump into full versions of apps including social media giants Facebook, Twitter and Instagram.

Can Apple Disrupt the Luxury Watch Market?

After the initial shock and awe wore off when Apple announced its eye-popping price point for the gold version of its smartwatch – $10,000 to start – speculation turned to which industry and/or industries such a watch would disrupt.

The fitness wearable industry comes to mind first, but then it’s hard to imagine who would wear a $10,000 watch for a sweaty workout. The cheaper versions, though, would work nicely as a disruptor in this space.

But Tim Cook’s goal is much higher than that [selling cheaper      watches to tech aficionados]. It’s not just the reinvention of the smartwatch category, it is the disruption and potential domination of the luxury watch industry that Cook will seek to challenge during 2015.

Was  campaign successful ??  

None of us  can't say anything .. We will see during the year 2015 

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