Sensation's Marketing Strategies

The Sensation Music Venue

 

Sensation is one of the biggest global music venues all over the world.

It takes place in Amsterdam, Prague, New York, Dubai, Johannesburg, Bologna, Moscow and many more cities around the globe.

It’s considered one of the more exclusive EDM music events  every year.

The main marketing strategy is to project very positive image of being part of something special and exclusive and unique.

The dress code for the event is total white, as a part of the same very experience of pure sound and soul awareness.

Long before the event, they begin to apply different selling strategies and offer different ways of selling you not only a ticket - but the entire experience.

Initially at very restricted group of members they sell travel packets, which may include exclusive transfer from the airport, some special gifts at the hotel arrival, VIP transportation to the event, VIP entrance and very exclusive and strategic position inside the venue.

After this initial period, they begin to sell tickets with differentiate targets and price tag.

• General Entrance
• Deluxe
• Deluxe with dinner

During this stage, organizers create hype about the event trough emails, social media and websites. The marketing objective at this stage of the marketing strategy is to sell-out within hours from the announcement, once the selling on to the large public begins.

The best part of this venue is that it is really, really unique music experience. Usually there are more than 30k people all together, and the quality and the attention to every detail of the venue - the stage, the organisation and the line-up with the best World DJs is simply astonishing. The quality pays very well. For those that love the EDM is one of the best experiences.

Sensation`s organizers also sell a lot of merchandise, promoting new music and alternative genres. They main strategy is to offer a high quality experience at a higher price, because of the quality linked to the emotions.

It happened that in countries than are been heated by the economic crisis and won’t sell out, they cancelled the event, in order to keep the brand high positioned.

I've been at the event different times and, in my opinion, one of the best themes was `The source of lights`. It was really astonishing experience.