Thursday 11 September 2014



Phil Knight (NIKE)

Phil Knight was born in 1938. He is an American business magnate and the co-founder of Nike. On a trip around the world he discovered the Tiger-brand running shoes. He was so impressed by tquality and low cost and called Mr. Onitsuka, the head of Tiger-brand running shoes, who agreed to meet with him. At the end, Knight had secured Tiger distribution rights for the western United States, and previously served as the chief executive officer of Nike. Phil Knight started his career with selling Japanese Sneakers out of his car boot. But after 40 years his company got to a 12,3 billion sports conglomerate. During the 1980s and the 1990s he changed the rules of the games for sport marketing and turned sports gear into a fashion statement. 
Knight, who describes his own management style as “selectively hands-on”, knows when to be involved in decisions and the work of his staff and when to give space. 
This style takes confidence in yourself and faith in your people. You have to let your employees make their own decisions and mistakes. If you never give them that abililty you might as well be doing their job. Know what is going on and coach your team through processes but don't do it for them. Give them suggestions but let them tailor it to their liking. This is the best type of manager.

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