iPhone 6 

Apple Incorporation is a multinational company that evolved the concept about computers, softwares and mobile phones. Their principal products are iPhone, iPad, iPod and Macintosh, this company were created by Steve Jobs and Steve Wozniak on April 1976. 

In the most recent iPhone campaigns " Shot on iPhone 6", the team responsible for the marketing , they create a special page on website titled World Gallery, where they want shows  some photographs taken by iPhone 6 users.  Instead of contracting artists, that was a fantastic idea, because they create a closer relation with their customers. 

That campaign receive a plenty of pictures, one of the featured artists, was the photographer Julian Bialowas,  in which his work  was recognised on an Apple billboard around the world as well in the North and South America, Europe, the Middle East and East Asia.

In relation the effect this campaign to the company is  every day  people take more photo with iPhone than with other camera. Consequently, more people are buying iPhones  than another brand, these bring more profit to the company. 

In my opinion was a successful advertisement because every day more and more people want change their mobile phones and the first brand they think is in iPhone.