Most of you guys know Game of Thrones but did someone ever talked about their amazing Marketing Campaigns?
First of all, how do you make people aware of a new series and how do you make it unique and rememberable? HBO exactly knew how to do this & here are some examples of how to do this properly.
-Season 1-
Game of Thrones was published in winter properly to their first season ' Winter Is Coming '.
Suddenly New York City was covered with posters of Ned Stark sitting on an iron throne.
Besides that the San Diego Comic-Con gave people the chance to take a ride of an iron thrones just like the one of Ned Stark.
HBO smartly tapped into people’s willingness to wait in long lines for something cool, unique, and canonically accurate.
-Season 2-
To promote their second Season they realized the appeal of free, in-world goodies and HBO got even more dared. Calling upon a celebrity, they got NY Ink star Ami James to ink the various house symbols on fans who waited in line from as early as 2 a.m.
-Season 3-
Honestly the Season 3 promotion was a bit disappointing at first, I mean, there is nothing special about a dragon's shadow across the wall. In comparison to the eye-catching posters of the past few years.
Turns out it's not . Because suddenly, there were dragons flying over the New York Times.
And if that wasn't enough, the dragon started to fly all around over LA.
When their offline marketing is already that strong, their online marketing has to keep up with this.
From quotes to animated photos over to teasers. Game of Thrones knows how to entertain their fans and to keep them curious!
I don't need to see any proves, if that wasn't successful, then I don't know what would be.
Hands down, HBO and Game of Thrones are doing a pretty good job, they are definitely not lazy and they would do anything to keep their fans entertained and the series attractive!
I don't need to see any proves, if that wasn't successful, then I don't know what would be.
Hands down, HBO and Game of Thrones are doing a pretty good job, they are definitely not lazy and they would do anything to keep their fans entertained and the series attractive!
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