He is an Italian businessman who has a net worth of $26.5 billion dollars, making him the richest man in Italy. Michele Ferrero is the owner of the Ferrero Group maker of Kinder and Ferrero Rocher chocolates, Nutella and Tic Tac. He inherited the chocolate company from his father in 1950. Perhaps, his father Pietro Ferrero was the genius behind the creation of today's Nutella, but it was Michele's business acumen that turned the product into a global brand. Infact, he was the first Italian manufacturer after World War II in the confectionary sector who managed to turn the company into an international Group.
He had and continues to have an innate intuition of how to sell internationally. His best intuition was to understand what children want. << Why do children want the chocolate Easter egg? Because they have a surprise inside: so, we have to give them a surprise everyday>> said Michele, and the "Kinder surprise" invention led him to overtake Mr Silvio Berlisconi in the "Top 100 Richest Men in the World" rank. Michele Ferrero lives in Monte Carlo and has a villa in exclusive Cap Ferrat. Ferrero adopts a philosophy based on privacy in both life and work. It's a philosophy of "better to speak through the products than show in public". He is very secretive and we don't know a lot about his life, but we are sure about a thing: we will rarely see him in public without sunglasses!
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