Live on the Coke Side of Live

         

          "Live on the Coke side of life"

                               "Real Taste. Uplifting Refreshment"

                  "Open Happiness"

Hey guys,

Probably anyone has heard of "The Coca Cola Company" and associates the slogans above with        Coca-Cola. But the question is why is the company and its soft drink so famous ?

Because it is all about how they interact, react and commuicate with the costumers. 

Coca-Cola is one of the most valuable brand and their products can be found in over 200 countries worldwide. 

Since 1886 the commuication with the costumers is one of the strength of Coca-Cola, because especially through social media was it possible to spread information and deepen the commuication. 

That is why Coke is present on different social websites such as Twitter and Facebook where they have  50 million fans who can share they experience and talk about the products. 

Furthermore Coca-Cola invents campaigns and make events worldwide and pushes the message of creating happiness across all points of costumer contact. 

For instance they introduced other cola drinks such as Diet Coke, Caffeine-Free Coca-Cola or Coca-Cola Vanilla to reach the different tastes of the people. 

Moreover they made a "friend campaign" where the consumers can buy coca cola bottles with different names or words on it. That is how Coca-Cola want to incite the popultation to drink a Coke togehter and share happiness. 

On top pf that they create advertisement especially on TV to make the population think of what is happening in the world and let them know that they are one community. 

This are just a few examples how the company communicate with the people all over the world. Because of these issues, their longevety and particularly their heritage the Coca-Cola Company is one of the best companies in communication with their costumers. 

See you later ;)

Lara