Tuesday 7 October 2014

Instagram and Whatssapp taken over by Facebook.

Four years ago, on March of 2010, Instagram was launched to the market with the idea of enhance photos and share them in the web. Its creator, Kevin Systrom,and his ex-classmate Mike Krieger started the company based on the app with a seed funding from Baseline Ventures ( a firm that focuses on seed investments in technology companies)
As the time went by, the application was transforming and implementing new issues like the hashtag, new filters and higher resolution, becoming Instagram more used and popular.

In April 2012, Facebook announced an offer to acquire the smartphone app for US$1 billion in cash and stock. At the time the app company just had 13 employees and was comparatively small, however there’s no application as popular and beloved, with more than 30 million users uploading more than 5 million new pictures per day.

For Facebook was an important investment, its founder expressed: "This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all."

The public was concerned about the service that they already knew would be absorbed by FB, and the investors were concerned about whether it would contribute to the financial balance of the company.

The Instagram CEO and founder promised the independence of the application saying:
"It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.
The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you.You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique."
As he promised, the app have been presenting new features, introducing, photo maps and a tool called Lux for balancing exposure and adjusting brightness, new filters and higher quality camera, keeping its independence from Facebook, but creating ways to join both social networks.

Nowadays Instagram has more than 200 million users (more than what Zuckerberg expected) and more than 20 billion pictures are uploaded every day. As well as that, Facebook completes its $22 billion acquisition of WhatsApp recently in cash and stock and hitting with the biggest acquisition in its history.


The founder promise to keep each application separately as he did it with Instagram, and expect to bring more connectivity and utility in the communication services.


It’s not known how will be this new acquisition, but it’s proven that Whatssapp has grown quicker than the Facebook itself in the last five years having more than 450 million monthly users around the world





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