Crowdfunding and the Pebble Watch success
Crowdfunding
was growing as the globalization was taking place in our daily life, giving way
to fund a diverse range of innovative projects in relation with music, films,
fashion, design products and software, which are the most popular ideas to kick
start .
It is an open call over the internet to find
financial resources to start a new business idea in exchange for a benefit like
a future product, service o reward. Websites like RocketHub, Kickstarter, and
IndieGoGo are the most popular platforms to get investments and contribute to
invest, where the creators explain their project profile, showing monetary
goals, business plan and the time line to develop it.
One of the
most famous crowdfunded projects was the Pebble E-paper watch, a smart watch
which can be integrated with smartphones. It was launched in Kickstarter and raised $10,266,845 in one 37 days. The project was successful as they finished to deliver the product 10 months after they had closed the
crowdfunding campaign.
Two years after the debut in Kickstarter, the
watch still being in sale and the company is growing.
“Eric Migicovsky and the team that built the
Pebble blazed trails and launched an entirely new product category into the
market long before Google, Apple or Samsung came along”. Huffinton Post
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