APPLE WATCH

Apple watch ,,personal campaign"

Watch is the most personal device what people wearing and what we ever created said CEO Tim Cook .What he didn t say was that it is also the premminent platform for behaivour disgn. Apple knows very well users for their items  {iphon,mac,and other }  the  time  when all users and journalist waited  release of new iphon 6 , Tim Cook  in the end of presentation surprised all with new Apple watch …

You can do almost anything from your wrist with the new Apple Watch.

What slogan apple used:

- Our most personal device yet. describes how much personal the Apple Watch was (in late 2014)

- There’s an Apple Watch for everyone." was a slogan that promoted the three types of Apple Watch  Apple Watch   - Sport, and Apple Watch Edition in late 2014.

- Innovation in every interaction." was used in late 2014 to promote the Apple Watch technology.

- All watches tell time. This one helps you make the most of it." was used in late 2014 to tell about the Apple               watches features

- Start a whole new kind of conversation." described the Apple Watch's Messages app

- Live a better day" advertised the Apple Watch's health features

The company clearly thinks it has a market winning product however, and Apple's Kevin Lynch demonstrated a host of the launch apps on-stage during the show. These included a look at the Glances feature, which enables wearers to read full notifications on their wrist, as well as jump into full versions of apps including social media giants Facebook, Twitter and Instagram.

Can Apple Disrupt the Luxury Watch Market?

After the initial shock and awe wore off when Apple announced its eye-popping price point for the gold version of its smartwatch – $10,000 to start – speculation turned to which industry and/or industries such a watch would disrupt.

The fitness wearable industry comes to mind first, but then it’s hard to imagine who would wear a $10,000 watch for a sweaty workout. The cheaper versions, though, would work nicely as a disruptor in this space.

But Tim Cook’s goal is much higher than that [selling cheaper      watches to tech aficionados]. It’s not just the reinvention of the smartwatch category, it is the disruption and potential domination of the luxury watch industry that Cook will seek to challenge during 2015.

Was  campaign successful ??  

None of us  can't say anything .. We will see during the year 2015 

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#viral video, #funny video

viral video !!!click here!!!

How can we reach a successful result on marketing?

  Media has a huge influence on marketing. Nowadays, we are exposed a lot of media such as social network services, internet, television and even papers, they are not as quite popular as before though.

Social Media

  Definition of marketing is the management process through which goods and services move from concept to the customer. It consists of four elements.

     1      .       Products

     2      .       Price

     3      .       Place

     4      .       Promotional strategy

  In this post, I will say social media marketing and street marketing. Social media was made and it have been used for marketing less than 10 years, of course it is just short time than the history of marketing, however, the influence on market is the biggest.

  Firstly, you might know some internet chat programmes. Among them, Chatroulette was established in 2009. It was not as famous as now, so they organised a live show with an extemporized pianist known as Merton. 

  After that, he uploaded the video on Youtube, his rate in Youtube recorded the highest and also Chatroulette became one of the most famous chat programme. At that time, it was not very common way of marketing.  It was completely new challenge in marketing because at that time it was just first step of social media marketing. Because of this reason, they was able to succeed in getting an enormous fame.

  Secondly, this example is street marketing. Also nearly 5 years ago, worldwide automotive company Volkswagen made an experiment on the road. The campaign name was The Fun Theory. Usually the purpose of marketing is making a good impression on their product or their brand value such as price, technology or sales. However, in this case they installed speed camera on the road, and they estimated the speed of vehicles. If the velocity of car is less than 25mph, the driver can take part in the lottery, so they lowered the average speed on the road 11mph. Therefore, Volkswagen led to reducing the speed, and emphasising the importance of safety and environment. Volkswagen could make a marvellous advertisement or sponsor some famous sports team, but they chose more familiar way to public.

  In conclusion, it means that the important things are one is familiar with public, another is making the difference not same as other marketing. 

Evian’s marketing campaign

What was it marketing?

Evian is the most famous still water in the French market. But what you should know is that Evian is also about 3 times more expensive than other similar brands in France. This gap can be even more important in other European countries where the brand is sold, like UK, Germany, etc. For that reason, they needed to differentiate themselves from their competitors and to increase the brand awareness globally.

How did they market it? Was there anything unique?

'Live Young' is their slogan. Evian's brand is probably now so differentiated and has this premium status thanks to their unique brand communication. They used babies to enhance their values. The advertisement features a group of break-dancing babies and is much more playful than previous ad campaigns. 

This campaign was set to launch simultaneously in France, UK, Germany, Belgium, Canada, US, Russia and Japan. In France, this activity campaign was heavily supported by TV. 

In other markets, the activities of the campaign needed to focus on digital channels, such as:

• Digital: a full entertainment program was created online, with 2 pre-launch viral movies, a Premiere, a Making Of, and interviews with the babies on YouTube, blogs and the new Evian Live Young website.

• Public relations: to activate the world’s media and stimulate general interest around the campaign and the brand.

• Events: Berlin Fashion Week, US Masters etc, to engage consumers locally.

• TV & Cinema: to leverage the entertainment dimension.

• The live Young Training Evian Website: to continue engaging consumers with the brand.

• Print: to complete the message of the campaign

• Evian Baby & Me App for smartphones: to give everyone the chance to try the experience for themselves and discover their inner baby

Evian brand could also be effectively differentiated as a result of their packaging design. Since 1995, Evian has issued limited edition bottles annually with customized design.

In 2008 they collaborated with Christian Lacroix, and in 2009 with Jean Paul Gaultier, the Hermes creative director. By working with famous designers to create unique and exclusive bottles, Evian positions its brand as high end and fashionable.

Evian is constantly striving to differentiate their brand.

How successful was it? What effect did it have on the company?

The results and effectiveness of this global campaign were seen in a massive, positive public relations noise or buzz around the brand.

In 2010, the Evian Roller babies campaign was certified by the Guinness World Records as the most viewed online ad of all time with over 165 millions views and counting (20M views in two days, 100M views after 10 weeks, 6.9M shares). The campaign app, which allowed people to “babify” faces, generated 25M baby pictures. Internet users watch the ad three times on average. Ad viewers are three times more likely to go to the Evian website than average.

The economics results of this campaign were seen in a rise of sales and market share:

France: +7% in sales.

UK: +13% in market share.

Canada: +7% in market share.

Why do you think this was successful?

I think it's relevant to mention that Evian, now as a global brand, has a strong esteem in its country of origin and is considered as a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.

However, Evian knew how to make an extremely creative, funny, high-quality and engaging YouTube video, placing the video at the heart of a global digital campaign and take advantage of synergy with TV. With Youtube, they simply uploaded videos and ads to their channel without paying for it. The YouTube channel served as the “television channel” for Evian, which might have saved Evian a great deal of money. What is more, YouTube can be accessible to people all over the world. All it requires is a stable web service. 

Also, on both ads, they show the effect of Evian by showing people of different races, who can all become young after drinking Evian water, as suggested by the slogan of the brand. The use of multiculturalism is more likely to appeal to people of different races.

Luxury Retreats

The email subject line did the first part of the work for us: Who says resolutions can’t be fun?

After clicking the email, subscribers hit a landing page where they could stamp their virtual passport with all the destinations they wanted to visit in the next year.

After dragging and dropping destinations, subscribers were able to save their passports, share it with friends, and get a freebie that they were not expecting—free car rental for their next vacation.

The coolest part for the marketer starts here: now you have a database with all the destinations that your subscribers are thinking about going over the next year. And with that info we retargeted subscribers in January, with a very simple text email, coming from their Travel Luxury Advisor, to dig for more details on their vacation plans.

Campaign Success

The results were great! They were able to convert 40% of the answers into leads that were worked directly by their sales team.

With a little bit of creativity they were able to turn a game into a “lead generator” to start the year with great numbers without bugging their subscribers.

They are already working on their ideas for the 2014 holiday season that will give them the precious data that all marketers crave and the fun and engagement that their subscribers are expecting at this time of year.

Sensation's Marketing Strategies

The Sensation Music Venue

 

Sensation is one of the biggest global music venues all over the world.

It takes place in Amsterdam, Prague, New York, Dubai, Johannesburg, Bologna, Moscow and many more cities around the globe.

It’s considered one of the more exclusive EDM music events  every year.

The main marketing strategy is to project very positive image of being part of something special and exclusive and unique.

The dress code for the event is total white, as a part of the same very experience of pure sound and soul awareness.

Long before the event, they begin to apply different selling strategies and offer different ways of selling you not only a ticket - but the entire experience.

Initially at very restricted group of members they sell travel packets, which may include exclusive transfer from the airport, some special gifts at the hotel arrival, VIP transportation to the event, VIP entrance and very exclusive and strategic position inside the venue.

After this initial period, they begin to sell tickets with differentiate targets and price tag.

• General Entrance
• Deluxe
• Deluxe with dinner

During this stage, organizers create hype about the event trough emails, social media and websites. The marketing objective at this stage of the marketing strategy is to sell-out within hours from the announcement, once the selling on to the large public begins.

The best part of this venue is that it is really, really unique music experience. Usually there are more than 30k people all together, and the quality and the attention to every detail of the venue - the stage, the organisation and the line-up with the best World DJs is simply astonishing. The quality pays very well. For those that love the EDM is one of the best experiences.

Sensation`s organizers also sell a lot of merchandise, promoting new music and alternative genres. They main strategy is to offer a high quality experience at a higher price, because of the quality linked to the emotions.

It happened that in countries than are been heated by the economic crisis and won’t sell out, they cancelled the event, in order to keep the brand high positioned.

I've been at the event different times and, in my opinion, one of the best themes was `The source of lights`. It was really astonishing experience.